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SMART Mobile Marketing

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Join The QR Code Revolution!

So you've got yourselves mobile 'apps' and are frantically getting to grips with the wonderful world of 'social media', but what about the latest craze to hit the world of business? - The QR (Quick Response) code.

Put very simply, QR codes are a form of barcode that make the storing and retrieving of data very quick and simple, principally through use of an app on a mobile phone such as an iPhone or Android device.  Simply open the app, point the camera at the QR code, and wait for the magic to happen.

Scanning a QR code can perform a number of different actions from displaying text, contact information, composing an email, or opening a web page in your mobile phones web browser. The later of these actions is probably what you will see most often - point your camera at a QR code and be taken to a web page with all the information the company using the code would like you to see.

The QR Wave

QR Codes were created by Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, but have since burst onto the scene in 2011 with virtually all major global brands including Subway, Coca-Cola, and the BBC making use of them on a regular basis.  The technology should not be ignored. The increasingly common use of so called 'smart phones' to access the internet means QR codes offers interesting opportunities for estate agents to direct people from offline media to online.

Take a simple scenario in the world of the property agent. A prospective client walks past a property you're marketing, scans the QR code you've added to the For Sale board or printed on a shop window and within 5 seconds is looking at a page on your website with all the information they need about the property. One more click and they're making a call to your office to arrange a viewing. Neat eh?

Here are some advantages to using QR codes:

  • Connects people with detailed product information quickly
  • Smartphone's with QR code readers are becoming increasingly common
  • This technology allows you to stay ahead of the competition

Top 5 ways to use QR Codes for Estate Agents.

    1. For Sale Boards- Consumers like to get as much information as humanly possible before calling someone in your office.  By placing the QR Code on your For Sale and To Rent Boards you will be instantly providing the hottest leads (those people actively driving around looking for property) with the price, interior photos, floor plans and those all important office contact details.
    2. Business Cards- Add a QR code to your business card to direct people to your business website or Facebook page.
    3. Direct Mail -For specific, targeted marketing campaigns by direct mail, adding a QR code will direct your potential clients to additional information which may have not been able to feature on the literature. Less is more, as they say.
    4. Property Flyers -People are used to viewing information online. It is simple, effective and available at their convenience.  Flyers can hold limited information on properties but with a QR code you can ensure a potential buyer is able to view the full features of each property by directing them to a specific webpage.
    5. Newspaper advertising -We all know one of the biggest issues with your newspaper advertising is that they go out of date almost the second they are published! What about adding a QR code to your newspaper ads with the message 'scan to view our latest properties'?
    6. Window cards & Shop Front Literature -By having a QR code against each property window card a potential buyer can scan the code and view full property details. This can be very advantageous out of business hours.
SMART Property Marketing Ltd provide a bespoke business page with your Logo and website link; and can incorporate any number of our bespoke services including:
  • 360 Virtual Tour
  • Floor Plan
  • EPC Graph
  • Property Details and Photos

For further details Scan the QR Code Above!


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